Grey Goose
Role — Design, Motion Graphics
Agency — Publicis Sapient
CHALLENGE
Raise awareness about a unique but attainable brand and help a wider audience enjoy France’s best kept secret, Grey Goose.
CONCEPT
Live victoriously with a heritage taste you’ll love.
SOLUTION
Captivate a new generation of tastemakers with inspirational imagery and relevant, worthwhile content that delivers on Grey Goose’s brand promise. We redesigned their digital ecosystem to create a bespoke experience that leverages new brand photography, contemporary cultural themes and a blend of timeless recipes and emerging trends in mixology and entertaining. By demonstrating the quality and uncompromising spirit of Grey Goose vodka, we deliver on the brand promise and captivate a new generation of tastemakers. By highlighting user-generated content, consumers share in the fun of a victorious lifestyle and become brand ambassadors to an even wider audience.
RESULTS
Our targeted campaigns have opened avenues to a brand that inspires, meeting consumers where they go to relax, discover something new and celebrate moments big and small—or make their own moment.